Laura Goldberg

Laura Goldberg

Monday, June 14, 2010

So difficult

Do you ever wonder why commercials make simple mundane tasks seem so hopelessly difficult so you order or run to the grocery store to buy their product.  Those commericals always crack me up.  I remember one a few years ago for those non dairy creamer containers.  It showed a woman struggling to open a cardboard carton.  She just couldn't figure out how to press the lip together to open the carton.  You know...the same one we had to use as kids all the time to open our milk cartons at camp.  Yeah, the ones that take 5 seconds to open and occasionally 10 seconds if you had to peel back the paper a little with your hand.

Anyway, the commercial was for a non dairy creamer with a screw on cap.  And they moved the shot from the woman with messed up hair and milk all over her shirt to her easily unscrewing the cap and pouring it in her coffee. 

Sidenote:  I only buy the screw caps myself.

The commercial I saw yesterday was even funnier.  It was for the "shoe keeper" for under your bed.  Bascially it is a cardboard box with cardboard liners to separate your shoes.  Or as the commercial says, "your socks, your belts, yours shoes or any accessory."  Basically, if you have a hard time actually putting your socks in your sock drawer, you can place them in this cardboard box and put it under your bed for only $19.95. 

I don't know about you, but if something ends up under my bed in a cardboard box, it stays there for years.  Hence, the reason I just recently found a cardboard box full of stuff from an ex...sharpie pens, an old broken ninento game and a bowl.

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